Moulla, a French magician and illusionist, began practicing magic at the age of 10. Combining his passion for magic with his expertise as a graduate engineer from ESIEA Paris and a virtual reality and AI expert, he has redefined modern illusion by integrating cutting-edge technologies.
In 2011, he founded Augmented Magic, pioneering the fusion of magic and technology.
Since then, Moulla has designed and produced innovative shows and events performed globally with his team of artists and engineers, captivating audiences with a unique mix of storytelling, technology, and awe-inspiring magic.
As his team and reputation grew, Moulla developed signature acts like "Umbrella, Phone, and Murmuration", which can be tailored to suit clients' needs for corporate events, TV, and live performances.
In addition to custom acts, Moulla has created two full-length shows:
- "Décroche" (2015) at Cirque Electrique.
- "Miracles" (2017), performed at the Palais des Glaces and Élysée Montmartre before touring internationally.
His creations blend holograms, AI, and interactivity, setting new standards for digital magic and entertainment.
Moulla's innovative approach has earned him global recognition:
- Winner of the Mandrake d'Or 2017 for his signature act "Umbrella" and the first-ever Virtual Reality magic act.
- Finalist on "La France a un Incroyable Talent" and "Arabs Got Talent".
- Awarded for his performance at the Sharjah School Reading Festival (2019).
These accolades have led to invitations to TV shows and theaters worldwide, solidifying his reputation as a pioneer in augmented magic.
Moulla’s journey with Augmented Magic began in 2011, gaining momentum through viral YouTube videos. Today, he is a master of social media virality, particularly on TikTok, where his 15-second magic clips regularly garner hundreds of thousands to millions of views.
He collaborates with top global brands, including Microsoft, Disney, Google, and PicWicToys, to create magical content that resonates across platforms. As of 2023, Moulla has amassed over 700,000 followers across TikTok, Instagram, and LinkedIn, making him a leader in tech-driven entertainment.
Today, Moulla and his team operate from a 300m² Magic Home Studio, a cutting-edge space dedicated to research, development, and prototyping augmented magic shows. This facility enables them to push the boundaries of magic, integrating AI and emerging technologies.
In 2022, Moulla showcased his visionary creations at Dubai Expo 2020 and the Global AI Summit, solidifying his position at the forefront of AI-powered magic. Now, his team is preparing their next groundbreaking show, AI-Dream, which merges the magic of today with the technologies of tomorrow.
